DM, Direct mail, My invitation card / by Jim Hathaway

It takes practice to photo a painting, lighting, various adjustments. The bigger the painting the worse it is. But even a small one like the little oil I chose for my invitation card took time. Finally I got it the way I wanted and sent it to the printer, and the e-photo the printer sent back looked good. The card did not.

Every invitation card I have ever made has been wrong. People like to point this out at exhibitions, holding cards up to paintings, pointing out the differences. From painting, to photo, to print, lots of places to slip. It unavoidably goes wrong, but never so wrong as this year.

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